Topic: Important things to consider when making a jewelry purchase online 
Example: Gemstone Engagement Ring (Amethyst) Ring with wedding band Get to Know the Company: Look for companies that have been online for many years, that have a reputation for being honest and for selling high quality jewelry. You can check out a company's Better Business Bureau rating or also look for customer testimonials. Make sure the return policy is clearly stated. Contact the company in advance and see how responsive they are to your questions. Do they answer the phone? Do they respond to your email in a timely manner. Get a feel for the company so you will be comfortable before making a purchase. When you call the company, can they answer your questions, do they know their product intimately? Are you talking to someone that has actually seen the jewelry or just someone that works in an office answering phones? Find out if the company has a repair warranty or guarantee on workmanship. Normal wear and tear generally is not covered but good companies will offer a free warranty service if something should go wrong with the piece 30-90 days after purchase.
Get to Know the Company's Website: Most online jewelers actually use computer generated images or copy and past the same stone into different settings. When they do that, you don't have any idea of what you're actually going to receive. For example, blue sapphires come in many many different shades of blue. And in sizes over 1 carat, it is rare to find two stones that really look identical. So, on the websites that use the same picture over and over, you can reasonably conclude that the piece you receive will not actually look like the picture. MyJewelrySource.com is one of the very few online jewelers that posts actual photos of the jewelry they are offering. You can see the different facets and coloring in each stone. Review the product listing carefully. Make sure the carat weight, clarity, and dimensions of the gemstones and diamonds are provided. Check for whether the stone is synthetic or natural. One helpful feature that a few websites offer is pictures of rings on the hand. This gives a very important and useful perspective especially when you are making such a big decision without seeing the item in person first. Review the metal information and make sure the ring has a nice gram weight that will stand the test of time. 3 grams for 14k is about the minimum that you should look for. 5 grams is excellent and 10 grams would be considered substantial. Is the piece you're looking at mass produced or maybe one or two of a kind? Is the center stone hand picked for it's quality and beauty? When jewelry is mass produced, there is less quality control. If you're looking for a very special and unique piece of jewelry, MyJewelrySource.com has many wonderful options. They are a small family run business that deals in mostly one or two of a kind jewelry. Fine jewelry like theirs cannot be mass produced because often the center stones are just too rare.
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